What Actually Goes Into A Marketing Strategy? – Sales Funnels & ROI
This is part 9 of the Marketing Strategy blog series (you can read all of them here) where we’re going to be talking all about sales funnels and ROI (aka return on investment). Your aspects of marketing can be fantastic but unless they are working in unison, funneling your potentials from discovery to conversion then…
Business Lessons from Hiking
At the start of March I began a new hobby. Hiking. I decided on a whim to sign up to do the Macmillan Mighty Hike half marathon in July – a whopping 13.5 miles up and down the sheer cliffs of the Jurassic Coast. And for someone who previously did zero exercise, it was quite…
Business Lessons From The TikTok Ban
If you’re on social media (and as a business you should be) and watch the news you’ve most likely heard about the ban controversy surrounding TikTok in the US over the last few months. As of 24th April 2024 a bipartisan bill was signed that allowed the US government to ban the social media app…
Consistency is like Germination
Outside of work I’m an avid gardener. I spend my free time digging about in dirt, planting seeds and dealing with pests like slugs, snails and caterpillars. As such, I have my plants and my business on the brain most of the time. Whilst gardening the other day this analogy hit me as I was…
What Actually Goes Into A Marketing Strategy? – Avenues of Marketing
Marketing comes in many forms, including the main umbrellas of: digital marketing, print marketing, advertising, and content marketing. Within those umbrellas are a wide variety of ways you can promote your business…
What Actually Goes Into A Marketing Strategy? – Your Offers & How They Work With Your TA
You want those potentials to convert into clients. In order for your offers to resonate and actually result in sales you’re going to need to establish that they are right for your TA and how best to provide those offers to meet needs and wants…
Does Your Voice Fit Your Brand?
As business owners we work hard to ensure that our work is reflected through an eye-catching, memorable brand that reflects our company. But how often do you consider the voice that represents that brand? The voice you use to narrate your business through your website, social media, blog posts and more, is just as important…
What Actually Goes Into A Marketing Strategy? – Target Audience
It’s all well & good creating a fantastic business with beautiful branding, but if you don’t know who you target audience is your business won’t reach them! In order to successfully create & sell your offers, you need to establish your target audience & promote those offers in the right way for them…
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