Category: Audience

• Burn Out and the Work Life Balance

  

  If you’ve seen me on any platform before you’ll know that I talk a lot about work/life balance. My entire business is built on the pillars of SIMPLICITY and SUSTAINABILITY in order to help maintain that balance. And yet, I have fallen prey to burnout. I think all of us business owners have at some…

  Sophie Melissa

  September 4, 2026

  Audience, CEO Life

  burnout, burnout as a small business owner, burnout at work, business coach, health, how to deal with burnout, marketing, marketing business, marketing coach, mental-health, running a small business, self-care, small business, small business owner, Social Media, social media coaching, social media management, social media marketing, wellness

• Business Lessons from Hiking

  

  At the start of March I began a new hobby. Hiking. I decided on a whim to sign up to do the Macmillan Mighty Hike half marathon in July – a whopping 13.5 miles up and down the sheer cliffs of the Jurassic Coast. And for someone who previously did zero exercise, it was quite…

  Sophie Melissa

  July 10, 2025

  Audience, Little Crow

  adventure, backpacking, business lessons, comfort zone, expand your comfort zone, hiking, marketing, marketing business, motivation small business, nature, promoting your business, running a small business, small business, Social Media, social media coaching, social media management, travel

• Business Lessons From The TikTok Ban

  

  If you’re on social media (and as a business you should be) and watch the news you’ve most likely heard about the ban controversy surrounding TikTok in the US over the last few months. As of 24th April 2024 a bipartisan bill was signed that allowed the US government to ban the social media app…

  Sophie Melissa

  January 20, 2025

  Audience, Digital Marketing, Marketing Strategy, Social Media

  china, diversify marketing, marketing, marketing business, marketing coach, news, running a small business, small business, Social Media, social media ban, social media management, social media marketing, technology, tiktok, tiktok ban, tiktok facebook instagram

• What Actually Goes Into A Marketing Strategy? – Target Audience

  

  It’s all well & good creating a fantastic business with beautiful branding, but if you don’t know who you target audience is your business won’t reach them! In order to successfully create & sell your offers, you need to establish your target audience & promote those offers in the right way for them…

  Sophie Melissa

  March 22, 2023

  Audience, What Actually Goes Into A Marketing Strategy

  business coach, ideal client, marketing, marketing business, marketing coach, running a small business, small business, Social Media, social media coaching, social media management, social media marketing, target audience