Category: Marketing Strategy
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Consistency is like Germination
Outside of work I’m an avid gardener. I spend my free time digging about in dirt, planting seeds and dealing with pests like slugs, snails and caterpillars. As such, I have my plants and my business on the brain most of the time. Whilst gardening the other day this analogy hit me as I was…
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The Importance of a Good Marketing Strategy
Marketing is not a one size fits all & it has to connect & resonate with your target audience in order to gain traction. There is a market for everything, no matter how small the niche or unusual the product…