Welcome to part 8 of the marketing basics series. If you’ve not yet read the rest of this series you can find it here. This blog post is all about your different avenues of marketing and why you need to utilise a range.
Marketing comes in many forms, including the main umbrellas of: digital marketing, print marketing, advertising, and content marketing. Within those umbrellas are a wide variety of ways you can promote your business.
The Different Avenues
As mentioned above there are a wide range of avenues you can use to promote your business, here are just a few to consider…
- Social media platforms [it’s advisable to have 2, at least]
- Email marketing [absolutely vital!]
- Guest Speaking
- Networking [both online and in person]
- Paid advertisements
- Affiliate marketing
- Search engine optimisation
- Influencer marketing
- Loyalty Programmes
- Event marketing
- Local marketing [such as posters or leaflets]
- Community marketing
Utilising A Range
All businesses need to utilise a range of these marketing avenues. It’s important to set up a number of different avenues in your marketing to ensure you reach the scope of your target audience; to show a professional front, where your potentials can seek you out on multiple platforms; and safeguard your business by having multiple streams to fall back on if one were to be deleted or malfunction.
What avenues of marketing do you utilise in your business?
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