What Actually Goes Into A Marketing Strategy? – Target Audience
It’s all well & good creating a fantastic business with beautiful branding, but if you don’t know who you target audience is your business won’t reach them! In order to successfully create & sell your offers, you need to establish your target audience & promote those offers in the right way for them…
What Actually Goes Into A Marketing Strategy? – Brand & Presentation
Good (& accurate) branding and presentation is absolutely vital to a solid marketing strategy. Whilst we all know the phrase ‘don’t judge a book by it’s cover’ this doesn’t actually apply to books… or businesses. Your visual branding is the first thing that potential clients are going to see – it’s going to make or…
What Actually Goes Into A Marketing Strategy? – Objectives
In order to create the right marketing strategy for your business, you need to consider your objectives – what are your goals, what do you want to achieve from your marketing? You need to look at the different avenues of promotion you’re using…
What Actually Goes Into A Marketing Strategy? – Values & Mission Statement
Your business values & mission statement are the heart of your company. The soul behind the work. People have to find a way to choose between the many products & services out there. They do that based on feeling. Their feelings are established through your values & mission.
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