Tag: social media management
Consistency is like Germination
Outside of work I’m an avid gardener. I spend my free time digging about in dirt, planting seeds and dealing with pests like slugs, snails and caterpillars. As such, I have my plants and my business on the brain most of the time. Whilst gardening the other day this analogy hit me as I was…
What Actually Goes Into A Marketing Strategy? – Avenues of Marketing
Marketing comes in many forms, including the main umbrellas of: digital marketing, print marketing, advertising, and content marketing. Within those umbrellas are a wide variety of ways you can promote your business…
What Actually Goes Into A Marketing Strategy? – Your Offers & How They Work With Your TA
You want those potentials to convert into clients. In order for your offers to resonate and actually result in sales you’re going to need to establish that they are right for your TA and how best to provide those offers to meet needs and wants…
Does Your Voice Fit Your Brand?
As business owners we work hard to ensure that our work is reflected through an eye-catching, memorable brand that reflects our company. But how often do you consider the voice that represents that brand? The voice you use to narrate your business through your website, social media, blog posts and more, is just as important…
What Actually Goes Into A Marketing Strategy? – Target Audience
It’s all well & good creating a fantastic business with beautiful branding, but if you don’t know who you target audience is your business won’t reach them! In order to successfully create & sell your offers, you need to establish your target audience & promote those offers in the right way for them…
What Actually Goes Into A Marketing Strategy? – Brand & Presentation
Good (& accurate) branding and presentation is absolutely vital to a solid marketing strategy. Whilst we all know the phrase ‘don’t judge a book by it’s cover’ this doesn’t actually apply to books… or businesses. Your visual branding is the first thing that potential clients are going to see – it’s going to make or…
What Actually Goes Into A Marketing Strategy? – Objectives
In order to create the right marketing strategy for your business, you need to consider your objectives – what are your goals, what do you want to achieve from your marketing? You need to look at the different avenues of promotion you’re using…
What Actually Goes Into A Marketing Strategy? – Values & Mission Statement
Your business values & mission statement are the heart of your company. The soul behind the work. People have to find a way to choose between the many products & services out there. They do that based on feeling. Their feelings are established through your values & mission.
What Actually Goes Into A Marketing Strategy? – Business Vision & Goals
Before you can market your business, work on your messaging, design your branding etc. you HAVE to get clear on these very important aspects. It’s what will guide the rest of your entire strategy.
What Actually Goes Into A Marketing Strategy?
Every business owner out there, whether you’ve just started or you’re looking to expand needs to consider their marketing strategy. The most amazing business out there won’t find success if they don’t utilise a good strategy. Success requires visibility, a solid plan & action.