Category: Digital Marketing

• Business Lessons From The TikTok Ban

  

  If you’re on social media (and as a business you should be) and watch the news you’ve most likely heard about the ban controversy surrounding TikTok in the US over the last few months. As of 24th April 2024 a bipartisan bill was signed that allowed the US government to ban the social media app…

  Sophie Melissa

  January 20, 2025

  Audience, Digital Marketing, Marketing Strategy, Social Media

  china, diversify marketing, marketing, marketing business, marketing coach, news, running a small business, small business, Social Media, social media ban, social media management, social media marketing, technology, tiktok, tiktok ban, tiktok facebook instagram

• Consistency is like Germination

  

  Outside of work I’m an avid gardener. I spend my free time digging about in dirt, planting seeds and dealing with pests like slugs, snails and caterpillars. As such, I have my plants and my business on the brain most of the time. Whilst gardening the other day this analogy hit me as I was…

  Sophie Melissa

  May 18, 2023

  Digital Marketing, Marketing Strategy, Social Media

  business coach, marketing, marketing business, marketing coach, running a small business, small business, Social Media, social media coaching, social media management, social media marketing

• Does Your Voice Fit Your Brand?

  

  As business owners we work hard to ensure that our work is reflected through an eye-catching, memorable brand that reflects our company. But how often do you consider the voice that represents that brand? The voice you use to narrate your business through your website, social media, blog posts and more, is just as important…

  Sophie Melissa

  March 30, 2023

  Branding, Digital Marketing

  brand, brand voice, business coach, marketing, marketing business, marketing coach, running a small business, small business, Social Media, social media coaching, social media management, social media marketing, your brand

• Mailing Lists – Are They Worth It?

  

  If you’re a small business owner who’s actively trying to network & learn how to improve your business then you’ll have undoubtedly heard that you should be building a mailing list. Probably more than once…

  Sophie Melissa

  August 20, 2022

  Digital Marketing

  business coach, email list, marketing, marketing business, marketing coach, newsletter, running a small business, small business, Social Media, social media coaching, social media management, social media marketing