Category: Marketing Strategy

• What Actually Goes Into A Marketing Strategy? – Sales Funnels & ROI

  

  This is part 9 of the Marketing Strategy blog series (you can read all of them here) where we’re going to be talking all about sales funnels and ROI (aka return on investment). Your aspects of marketing can be fantastic but unless they are working in unison, funneling your potentials from discovery to conversion then…

  Sophie Melissa

  February 11, 2026

  Marketing Strategy, What Actually Goes Into A Marketing Strategy

  business, business coach, content marketing, Digital Marketing, marketing, marketing business, marketing coach, marketing strategies, return on investment, ROI, running a small business, seo, simple sustainable business, small business, Social Media, social media coaching, social media management, social media marketing

• Business Lessons From The TikTok Ban

  

  If you’re on social media (and as a business you should be) and watch the news you’ve most likely heard about the ban controversy surrounding TikTok in the US over the last few months. As of 24th April 2024 a bipartisan bill was signed that allowed the US government to ban the social media app…

  Sophie Melissa

  January 20, 2025

  Audience, Digital Marketing, Marketing Strategy, Social Media

  china, diversify marketing, marketing, marketing business, marketing coach, news, running a small business, small business, Social Media, social media ban, social media management, social media marketing, technology, tiktok, tiktok ban, tiktok facebook instagram

• Consistency is like Germination

  

  Outside of work I’m an avid gardener. I spend my free time digging about in dirt, planting seeds and dealing with pests like slugs, snails and caterpillars. As such, I have my plants and my business on the brain most of the time. Whilst gardening the other day this analogy hit me as I was…

  Sophie Melissa

  May 18, 2023

  Digital Marketing, Marketing Strategy, Social Media

  business coach, marketing, marketing business, marketing coach, running a small business, small business, Social Media, social media coaching, social media management, social media marketing

• The Importance of a Good Marketing Strategy

  

  Marketing is not a one size fits all & it has to connect & resonate with your target audience in order to gain traction. There is a market for everything, no matter how small the niche or unusual the product…

  Sophie Melissa

  September 21, 2022

  Marketing Strategy

  business coach, marketing, marketing business, marketing coach, running a small business, small business, Social Media, social media coaching, social media management, social media marketing