What Actually Goes Into A Marketing Strategy?

Every business owner out there, whether you’ve just started or you’re looking to expand needs to consider their marketing strategy. The most amazing business out there won’t find success if they don’t utilise a good strategy. Success requires visibility, a solid plan & action.

You may not know or understand the jargon of the marketing industry but you’re aware that you need to get your message out there, you need to get eyes on your products, but a lot of clients come to me confused & overwhelmed by all of the information out there…

  • Where do you start?
  • What do you focus on?
  • What’s right for your business?
  • How do you create something like this?

Little Crow Marketing’s priority is simplicity, so I’m going to really simplify this down for you. What goes into a marketing strategy? The basics cover…

  • Business Vision & Goals
  • Values & Mission Statement
  • Objectives
  • Branding & Presentation
  • Target Audience
  • Your Offers & How They Work With Your TA
  • Avenues of Marketing (such as social media, email, print etc.)
  • Sales Funnels
  • ROI
  • Lead Magnets & Generation
  • Onboarding
  • Next Steps

Over the next few weeks I’ll be going over the basics of a marketing strategy in detail through a series of blog posts so keep your eyes peeled!

3 responses to “What Actually Goes Into A Marketing Strategy?”

  1. […] in it’s most basic form in part 1. If you’ve not already read that blog post then click here. Now I’m going to go into more detail regarding: your vision & the goals you want to […]


  2. […] business values & the mission statement behind your work. If you’ve not yet read parts 1 & 2 then follow the […]


  3. […] basics is all about the objectives behind your strategy. If you haven’t already, read parts 1, 2 & 3 […]


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