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What Actually Goes Into A Marketing Strategy? – Sales Funnels & ROI

This is part 9 of the Marketing Strategy blog series (you can read all of them here) where we’re going to be talking all about sales funnels and ROI (aka return on investment). Your aspects of marketing can be fantastic but unless they are working in unison, funneling your potentials from discovery to conversion then…
Business Lessons from Hiking

At the start of March I began a new hobby. Hiking. I decided on a whim to sign up to do the Macmillan Mighty Hike half marathon in July – a whopping 13.5 miles up and down the sheer cliffs of the Jurassic Coast. And for someone who previously did zero exercise, it was quite…
Business Lessons From The TikTok Ban

If you’re on social media (and as a business you should be) and watch the news you’ve most likely heard about the ban controversy surrounding TikTok in the US over the last few months. As of 24th April 2024 a bipartisan bill was signed that allowed the US government to ban the social media app…

What Actually Goes Into A Marketing Strategy? – Sales Funnels & ROI